About | Legacy Relations

Legacy Relations is a PR and communications agency with the ambition to shift focus from one-off buzz to long-term heritage and cultural capital. We work with creative strategies, storytelling, media relations, and talent management, creating campaigns where buzz turns into lasting legacy.

The agency’s experience with international media companies such as Netflix, Amazon Prime Video, SkyShowtime, HBO Max, and Paramount, alongside fashion and lifestyle brands like H&M and Polaroid, provides unmatched breadth and depth.

The Team

Emma Strøbæk

Founder & Consultant

Emma Strøbæk is a PR professional with a background in entertainment. Known for her ability to create trust and build strong relationships, she has held key roles at Paramount and Netflix. At Paramount, she contributed to the launch of Paramount+ and led PR for the Nordic launch of Pluto TV and the transition to SkyShowtime. At Netflix, she led PR for several Nordic productions, including Love is Blind: Sweden, Netflix first Nordic unscripted series

Max Bellman

Founder/CEO & Consultant

A communications and PR executive with over 15 years of experience shaping brand narratives across entertainment and media. After leadership roles at MTV, Polaroid, Paramount, and most recently Amazon’s Prime Video - where he launched more than 60 local originals in just three years - he co-founded Legacy Relations, a PR and communications agency built on creative excellence and cultural relevance.

Hibo Gulaid

Founder & Consultant

A senior communications strategist with almost 20 years of experience delivering results for global brands. Having led global and regional roles at H&M, HBO Max, and SkyShowtime, she combines cultural insight, PR expertise, and digital strategy to create campaigns that drive both relevance and impact - always at the intersection of culture and brand.